Our range of services:

Preparation of a requirements profile

Survey of brand perception from several perspectives

Identification and segmentation of core target groups and user typologies (consumer insight)

Competition analysis and benchmarking

SWOT analysis

Preparation of actual profile/brand status

Identification of strategic guidelines and objectives (quantitative and qualitative)

Establishment of a client task force

Definition of brand vision and brand essentials

Identification of brand positioning in relevant competitive environments

Preparation of brand and communication strategy

Formulation of brand and advertising proposition

Formulation of creative guidelines

Identification of media mix and planning of further details: regular advertising, PR, online marketing, trade marketing, direct marketing, events, sponsoring, etc.

Planning of media strategy

Campaign development

Testing of campaign plans by using qualitative pre-testing

Design and implementation of agreed communication strategies: regular advertising, PR, online marketing, trade marketing, direct marketing, events, sponsoring, etc.

Development of a brand management concept for strategic and operative brand management

Conceptual design of brand and corporate identity handbook

Recommendations in relation to budget allocation

On-going testing in relation to agreed marketing and communication objectives (e.g. brand recognition, advertising recognition, willingness to buy, brand sympathy, etc.)

Implementation of quantitative and qualitative performance checks

Brand value calculations on the basis of brand equity analyses

Implementation of cost-benefit analyses and media mix optimisation